LUXURY ESTATES
Cargo-haulers are all about utility
which should hand the Volvo V70 victory here. However, such
cars have also become trendy alternatives to the saloon. Can
the stylish Peugeot 407 SW prove a point here?
Bangkok Post
Motoring > Friday July 21, 2006
Are you yearning for a brand new station wagon in
Thailand? Look no further than the Chevrolet Optra Estate
that is competitively priced under B900,000. But you may
find the Korean-developed Chevy too bland and a tad small,
too. So what else is there in the market?
If that sounds like stretching matters a bit, quit
reading. We say that because for the Optra's money, there
isn't a single model around that can match it in terms of
pricing. Double the amount? Tough. Triple the moolah? Yes.
Still have the cash? Then read on.

Folks, estates are still a rarity in Thailand. Which
means that the closest thing - at least - to the Optra are
the Volvo V70 and Peugeot 407 SW, both priced at B2.867m and
B2.79m respectively.
Of course, the V70 and SW aren't competing in a sector
where buyers are demanding genuine levels of practicality.
With those kind of prices, potential buyers are also
expecting unique packages to make up for the dullness they
could be getting in a BMW 3-series or Mercedes-Benz C-class
saloon.
But the good part of the Volvo and Peugeot lifestyle
vehicles is not only their estate bodies. Additionally, both
models have a diesel engine to choose from. And judging from
our previous driving experiences of both model ranges, the
petrol counterparts have virtually nothing to boast over
their modern turbo-diesel units.
While estates aren't necessarily used as outright
cargo-hullers - in Thailand at least - they still must be
capable for users who demand that their concepts are
properly understood.
That said, we are looking for practicality with a touch
of style. Moreover, their diesel engines should yield a good
balance between low-to-mid-range grunt and fuel economy. And
topping it off, they should have good cruising ability.
Exterior appeal
Volvo has a heritage with estates and is leader in this
sector in Thailand. Ever since its launch, including
previous models, the V70 has attracted a particular set of
premium car buyers. That explains why Volvo can afford to be
the only maker to assemble estates in the country.
The trademark boxy profile of the V70 is something brand
punters understand and can identify with. Despite passing
mid-life, the V70 still looks good in its own right. It
looks best from the rear where the tapered lights clearly
indicate pronounced shoulder lines on both sides of the car.
Despite offering estates in other markets for long,
Peugeot has only just started selling such body variations
in Thailand. The 407 SW is the newest Pugg estate so far to
land in Thailand in completely built-up form.
But the 407's mission seems to be slightly different from
the V70. The French car oozes with style such as the sleek
profile, distinguished rear quarter design and an aggressive
front end including that gaping front grille.
One thing's clear here: Volvo is putting function ahead
of form; Peugeot the other way round. So, there isn't much
to explain further here, except for one thing.
The sexy-looking 407 comes with a smaller package. You
may consider that flaw as one of the typical compromises in
design of estates.
But the fact is that the 407 SW is the more genuine rival
to the V70's smaller brother: the V50 (see sidebar on
opposite page) that has yet to reach Thai shores. By now you
can see why the imported 407 SW manages to price itself
within the range of the Thai-built V70.
Interior appeal
Because the 407 SW is more or less a competitor for the
V50 (new V40), it won't have the outright space to match the
V70. Park the 407 and V70 side by side, lift the boot lids
and note the marked difference in their cargo space.
Complementing the V70's wide and deep boot are underfloor
cubby holes. The 407 doesn't get such a feature, but a
hooked mesh instead to hold small stuff together. Both have
rear foldable seats agr? la estate, although the V70 has a
tidier and easier process.
Despite being a larger car overall, the V70 isn't
outrightly spacious to sit in when compared to the 407.
Rear-seat space in both cars, for instance, is basically the
same: comfortable enough.
But since you sit higher in the V70, it feels airier than
in the 407. Both cars have a rear centre armrest that also
doubles as a platform for cupholders. Scan the cabin to see
which one is more thoughtfully designed in terms of
functionality and the answer will be the V70.
But it feels more special in the 407, despite some
ergonomic glitches for the driver like the operation of the
gimmicky centralised functions on the centre console. The
407's dashboard feels more playful in appearance and yields
a contemporary feel.
But you really can't fault the V70 for having a more
basic, more intuitive and better built fascia. Like exterior
design, the V70 is about logic; the 407 is more about shape.